Director of Sales

Job Description • Leading the Sales Team / Meeting and Events Team and reporting to General Manager. • Achieves sales goals by leading / supervising sales team / meeting & events team. • Implements strategies to improve market penetration. • Maximizes sales productivity by ensuring that sales staff utilizes “sales success” techniques. • Monitors call productivity and revenue goals for each salesperson by tracking results. • Improves call productivity by counselling sales staff on appropriate selling techniques. • Increases sales volume and profitability by formulating and executing projects for all market areas as stated in the business plan. • Analyses sales statistics to formulate profitability. • Reviews market analysis to determine client needs, occupancy potential, desired rates and meeting and events requirements. • Meets overall budgeted sales and profit margins by soliciting, evaluating, selling, and confirming business. • Qualifies prospective leads as to profitability. • Designs and proposes programs to meet client’s needs. • Performs Sales calls with Sales and Senior Sales Managers and with the meeting & events team. • Negotiates with clients to achieve maximum profit while satisfying client needs. • Coordinates transient and group room commitments to insure proper market mix.