Coordinate and oversee promotional campaigns and partnerships from their inception through to execution, including analysis of ROI and post-campaign summaries.
Manage Google Ads, LinkedIn Ads, and Website SEO.
Supervise Sales Development Representative (SDR) partnerships to guarantee full delivery of contracts, proper execution of programs, and continuous optimization.
Manage lead processes in Salesforce, ensuring prompt lead qualification, accurate assignments, and thorough documentation of opportunities stemming from marketing initiatives.
Monitor and report on pipeline progression and conversion rates, maintaining and innovating dashboards and reports for stakeholder communication.
Cultivate and update lists of target accounts and titles, ensuring a focus on strategic growth areas.
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