Digital Marketing Manager Riyadh - Nana Direct

About Nana

• Nana is an internet marketplace connecting customers with their favorite grocery stores pharmacies and specialty stores. Our mission is to deliver the highest quality of online grocery customer experience with a sense of affection care and pride. Nana was established in 2016 and is headquartered in Riyadh Ar Riyad Saudi Arabia.

Highlights:

• Nana funding: $79M
• Current funding stage: Series C
• Nana is backed by: STV MEVP SVC Impact46 FIM Partners Jahez Sunbulah group FAITH Capital Wamda Capital Quencia Capital Watar Partners and more.

Digital Marketing Manager is responsible for developing and implementing strategies that promote a company or brands products through paid media channels and optimising towards predefined KPIs in accordance with the organisations objectives.

Responsibilities:

• Plan and execute all digital marketing including SEO/SEM paid social media and display advertising campaigns.
• Develop strategies that drive customers to the app.
• Maintain and optimise towards healthy funnel conversion rates.
• Handle strategic online initiatives.
• Identify trends and insights and optimize spend and performance based on those insights.
• Brainstorm new and creative growth strategies.
• Create MMP tracker links for corresponding campaigns or content.
• Deliver quantifiable improvements across all platforms in ROI and CPA.
• Deliver measurable results against set strategic KPIs.
• Plan execute and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate endtoend customer experience across multiple channels and customer touch points.
• Collaborate with agencies and other vendor partners.
• Evaluate emerging technologies. Provide leadership and perspective for adoption where appropriate.
• Stay up to date with the latest technology and best practices.
• Prepare manage and control the digital marketing budget.
• Suggest activities for improving the quality of online content.
• Track and measure SEO and Google Analytics metrics and provide daily weekly and monthly reports (as needed).
• Lead supervise and motivate members of the digital marketing team.
• Research competitors and provide suggestions for improvement

Requirements:

• 4 years of experience as a Digital Marketing Manager
• Bachelors degree in marketing or business
• Great problemsolving skills
• Proficient in photo and video editing software such as Adobe
• Deep knowledge of web design principles
• Proficient in MS Office Suite including Outlook Excel and Word.
• Ability to identify long term trends in data
• Great communication skills
• Experience working with a content management system
• Strong project management skills