Overview
Job description
We're launching an innovative new product at the intersection of AI + Blockchain and want to ignite massive hype with a cutting-edge viral marketing campaign. We're seeking a creative, data-driven mastermind to develop and execute a dynamic viral strategy that makes our demo video spread like wildfire across the internet.
Responsibilities
- Strategic Development: Design a comprehensive viral marketing plan that leverages social media, influencers, incentives, etc. to achieve maximum reach and buzz.
- Creative Feedback: Weigh in on existing creative assets and provide feedback on copy, video cut downs, etc. that will help strengthen the delivery of the message and create a buzz.
- Campaign Execution: Execute the campaign with precision and agility; seed the campaigns, foster organic growth, monitor the results closely and pivot or double down as required.
- Community Engagement: Leverage our existing talent community to amplify buzz and identify potential advocates.
- Data-Driven: Track campaign metrics, analyze audience engagement, and adjust the strategy for optimal performance.
- Reporting: Provide regular updates on campaign progress, key performance indicators (KPIs), and insights to measure ROI.
Qualifications
- Proven Track Record: Successful history of launching viral campaigns with measurable results and clear ROI.
- Creative Flair: Generate compelling viral concepts that resonate with large audiences and inspire action.
- Analytical Skills: Strong ability to use data to make informed decisions regarding strategy, messaging, and audience targeting.
- Platform Expertise: Deep understanding of social media platforms (including and how to maximize their potential for virality.
- Community Builder: Talent for engaging online communities and mobilizing people around a common goal.