Responsibilities

• Build upon the core marketing strategy for scaling up the business.
• Forecast monthly quarterly and annual acquisition growth and costs.
• Develop marketing execution plans and deliver on acquisition targets within time and budget.
• Come up with new ideas for internal and external campaigns that would appeal to the masses.
• Build and lead a team of campaign managers media buyers and analysts. Allocate marketing resources to different campaigns based on budget.
• Build and manage external relationships with blockchain and gaming media press journalists agencies influencers partners and possibly investors.
• Build and manage your marketing team and work closely with community managers and moderators.
• Plan and execute the ambassador program and influencer marketing campaigns.
• Work with the leadership team to agree on highlevel Marketing strategy/plans and goals/targets that drive profit and complement business objectives
• Lead product marketing efforts by improving key conversion metrics through consumer journey improvement in a scientific manner.

Requirements

• 5 years of marketing experience with at least 3 years of digital marketing experience.
• Works fulltime in Ho Chi Minhs office or remotely
• Outstanding communication (written and verbal English skills) and interpersonal abilities.
• Deep understanding of the gaming industry and marketing for PC/Console/Mobile games.
• Deep understanding of blockchain aspects such as NFT DeFi governance and utility tokens DAO dApps Ethereum network Wallet etc.
• Deep understanding of Discord and social media platforms including but not limited to Twitter Telegram and Reddit.
• Have a measurementdriven mindset to measure optimize and scale new advertising and organic growth channels.
• Solid experience building and leading worldclass teams to achieve aggressive targets.
• Digital Marketing Skills and Experience
• Strong understanding of the creative process and marketing communication to drive user acquisition using digital and brand marketing.
• Strong skills in management and analysis of the entire acquisition funnel from creative design to media buying to user acquisition. Handson experience is a must.
• Strong understanding of how to drive user acquisition on multiple advertising channels.
• Able to work seamlessly with both highly creative and highly analytical people.
• Strong understanding of setting and executing AB tests to drive conversion rate improvement.
• Good experience and skill in marketing tools such as Google Keywords Sensor Tower AppFollow App Annie

Bonus Points

• Being a gamer or love games
• Experience in NFT gaming
• Experience in running user acquisition campaigns on Facebook Google Search Display and Affiliates
• Having a strong network of connections in the gaming and crypto communities of journalists influencers and investors.
• Having a strong entrepreneurial mentality and not a 9to5 mindset.
• MSc/MA in business administration marketing communications or a relevant field;

Benefits

• Competitive salary (Specific compensation would be offered based on skills and work experience).
• The option of getting paid in cryptocurrency.
• Possibility of a generous native token allocation to incentivize your longterm contribution.
• Be a pivotal part of the project with an exceptional opportunity to impact one of the bestinclass blockchain games and be among its core contributors to shaping the future of gaming.
• Learning and training budget.
• Expenses paid travel for the planned B2B and B2C events and conferences.

• Project profit share

Remote Work :

No