Campaign Specialist to well-established iGaming company in Malta UK market
Campaign Specialist to well-established iGaming company in Malta UK market
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Job Description
Our client was established in 2012 and has been leading the innovation of the iGaming industry ever since. Known for its unique and lovable brands the group continues to develop and deliver bestinclass gaming products and experiences. They believe in the power of collective genius and look for idea generators solution seekers and ingenious innovators that want to play a part in pioneering their brands into the future.
Role Overview:
Reporting to the Conversion and Retention Manager (Global) as a Campaign Specialist you will execute their global campaigns Live Casino and Sports products for local markets. Your focus will be on working with local market MD making sure the local campaigns are aligned with market needs. You will coordinate with other central and local teams to ensure the campaigns are accurate and high quality. You will also help to analyze and improve the campaigns and processes.
Tasks
Key Responsibilities:
Localisation of global calendar.
- Detailed briefing on local campaigns.
- Local campaign performance analysis.
- Market/Competitor analysis.
- Develop and manage a central commercial strategy.
- Ensure adaptability of the strategy for local markets.
- Optimize the efficiency and effectiveness of commercial operations..
- Ideate campaign concepts.
- Monitor overall campaign performance.
- Conduct briefings for local campaigns.
- Manage the execution process of campaigns.
- Develop and execute customer retention strategies to maximize value from their customer base based in local market.
- Leverage integrated campaign tools and tech for efficient CRM marketing.
- Design and execute comprehensive campaigns including bonuses and ROI analysis.
- Collaborate with Business Intelligence for datadriven approach.
- Ensure campaign quality and proofreading.
- Monitor competitors CRM activities and report findings.
- Bring fresh ideas to enhance client engagement.
- Oversee key database metrics and propose improvements.
- Follow established Central processes and suggest refinements.
Requirements
Requirements:
Minimum of 2 years of experience in the same or similar position.
- Marketing or business degree is a plus.
- Proficient in English both written and spoken.
- UK market knowledge
- Minimum 2 years of CRM or online/multichannel marketing experience ideally in a matrix organization.
- Strong analytical and data skills with budget management experience.
Benefits
Personal Profile
A high level of personal ownership and proactivity.
- Teamwork approach able to openly share and discuss information and various opinions.
- Highly developed time management and organizational skills.
- A strong attention to detail thorough and extremely curious about the business.
- A developed ability to communicate clearly and effectively at all levels.
The perks
Flexible national holidays: public holidays mean more time off choose how and when to enjoy them!
- Up to 4 weeks Work From Anywhere: explore the world while working remotely
- Access to some of the greatest tools and platforms for developing your professional skills and building success within your role
- A range of training courses for continuous learning and growth
- An incredibly diverse team of smart kind and motivated colleagues from more than 45 countries
- Social events (both physical &/or online) for building strong relationships with colleagues from all across the organization
Employment Type
Full Time
