Position Description
It Is one of the highest points of contact for Clients. Drives insightful communications strategies and creative. Is proactive on the Clients
business overseeing the activation of effective communication campaigns cost effectively and timeously.
Oversees the activities of AD/AM /AE s in all areas of the account and ensures quality creative and strategy. Develops skills base within the
immediate team and builds strong and enduring clientagency working relationships.
Main Areas of Responsibility
Leads the team including strategic planning and creative considering all communication disciplines of which they must have a good working
knowledge (following correct processes and procedures)
Leads the resolution of issues and generating ideas to business planning process
Develops and drives key account plan to build and maintain effective working relationships with others to deliver effective client service
Manages Client business from a business building approach vs Client Servicing
Indepth and uptodate knowledge of the client s business including competitive activity local and global industry and consumer trends
Leads meetings and delivers presentations
Leads integrated communication strategy development process contributes participates and implements strategy
Leads communication research process
Leads creative development process writes creative briefs and briefs creative evaluates creative concepts
Challenges brief where necessary
Leads implementation of production and delivery of communication activities
Leads brand office administration and communication call reports weekly status
Responsible for Client profitability and entire financial process on Accounts including monthly reporting
Delivers Creative Excellence
Ultimately responsible for overall team delivery HR responsibilities training mentorship performance management disciplinary etc.
Ultimately responsible for Client/Agency relationship
Leads the identification of proactive opportunities with future financial reward
Open to and active in sharing knowledge/intelligence
Contribute by effecting innovation that builds a positive agency culture and actively foster or participate in fostering a positive work environment
Project forecasting and budget management / oversight
Key Measures
Strategies and plans implemented to achieve objectives
Account Profitability and cost efficiencies achieved
Successful development and achievement of KAP deliverables
Integrated offerings are used effectively on Clients business
Overall efficient Account Management
A brand ambassador for the Agency
Experience/Qualifications Brand management or marketing communications diploma or degree or equivalent. Minimum 7 10 years in marketing communications client services role strategy, research or marketing