Amazon Advertising Manager - PPC Expert
Amazon Advertising Manager - PPC Expert
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Job Description
We are searching for a decisive Amazon PPC advertising manager to oversee advertising projects activities and channels used to reach customers. You will also handle tasks related to Listing Optimization on an adhoc basis.
To be a successful advertising manager you should be focused on raising awareness and building interest in the products and services you represent. You should be a detailoriented creative and collaborative problem solver with outstanding communication and project management skills.
Requirements
Primarily Responsibilities:
You will be responsible for setting up and managing Amazon ad campaigns ad groups etc (including Sponsored Display Sponsored Brand Sponsored Product & Amazon DSP) on our Amazon Canada storefront
You will research keywords competitors and the market for our brands and find new keywords including discovery and expansion
You will draft up weekly reports on performance updates recommendations and insights
You will analyze and optimize campaign performance comparing current campaign execution strategies with new ideas to test
Collaborating with clients or leadership to determine the goals of advertising projects and strategizing plans to meet those goals.
Conducting or directing market research to help shape advertising campaigns.
Keep up with the newest marketing trends and best practices.
Use Seller Central in order to create new product listings and update existing listings interpret data merge listings into parent/child and resolve Buy Box issues
Navigate our internallycreated spreadsheets that are intricately but also extensively interconnected with spreadsheets from other departments (Logistics and Accounting) in order to make updates
Update our processes for the listing optimization department as you navigate repetitive situations that do not yet have a clear roadmap or process
Be able to use critical thinking on a daily basis in order to navigate unique situations encompassing all of the above
Craft fullfunnel affiliates and influencers program holistically strategizing upper funnel and mid funnel influencer program and lower funnel affiliates programs.
Identify new affiliates and nurture the current top partners to drive customer acquisition goals by implementing effective affiliate marketing strategies
Monitor affiliate performance optimize campaigns and manage budgets efficiently.
Identify and engage influencers aligned with the brands values negotiate partnerships analyze campaign performance and provide actionable improvement insights for impactful influencer marketing.
Skills & Qualifications:
Proven experience as an Amazon PPC Advertising Manager for at least 1 or 2 years.
Strong understanding of affiliate marketing platforms influencer marketing trends and industry best practices.
Excellent communication negotiation and relationshipbuilding skills.
Proficiency in digital marketing tools content management systems and ecommerce platforms.
Ability to develop strategies based on industry trends and developments.
Exceptional organizational and multitasking skills especially when working with multiple projects or teams.
Excellent communication skills leadership and project management skills.
Employment Type
Full Time
