Develop and implement performance marketing strategies to drive traffic, leads, and conversions, considering target audience, budget, and campaign objectives.
Manage and optimize online marketing campaigns across paid search, paid social, display, and other digital advertising channels.
Able to conduct a thorough research to come up with audience profiles based on the given brief.
Collaborate with creative teams to develop compelling and highly optimized ad copy, visuals, and landing pages to improve campaign performance.
Define key performance indicators (KPIs) and implement robust tracking systems to measure the effectiveness of campaigns and regularly provide detailed reports to stakeholders.
Continuous monitoring of campaign performance, including budget utilization, audience targeting, cost-per-acquisition, return on ad spend, and other relevant metrics.
Conduct A/B testing and data analysis to improve campaign performance, optimize bidding strategies, keywords, ad placements, and targeting.
Stay up-to-date with industry trends, new media channels, and emerging technologies to ensure the adoption of innovative and effective strategies.
Collaborate with cross-functional teams including data analysts, creative teams, and account managers to align marketing efforts and achieve business goals.
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