Develop the business plan of the Department in line with the strategic objectives of the Brand
Formulate and communicate the Department performance objectives and continuously monitor progress and alignment towards strategic objectives
Develop the Department policies and procedures in order to ensure the fulfilment of organizational requirements
Oversee the operations of the Department, provide expertise, encourage teamwork and facilitate related professional work processes in order to achieve high performance standards and staff pride in contribution
Monitor the yearly budget of the Department and control expenditure to ensure optimal use
Define the offer strategy for the stores in the designated area in alignment with the brand’s values
Validate the strategy with the GM/Captain
Negotiate annual commercial agreements and the commercialization of advertising spaces with the brands
Drive the development of the margin and the budgetary objectives
Category Performance Management:
Benchmark current performance vs. the competition and the peer market
Create different tools to improve the categories’ performance
Manage segmentation, seasonal activities, action plans for the stores; follow up on the results
Manage the existing catalogue, optimising on the mix at the points of sale
Identify the products with potential and research new products
Develop a wide range of services (skincare – make up – lessons – etc.) to be adapted to each category
Prepare the periodic category reviews
Create partnerships with the brands and follow up on the results
Handle the negotiations with existing and potential partners
Optimal Strategy Implementation:
Optimize the merchandising plan and the allocation of space vs. the volume of margin
Develop new merchandising aids, tools, and new concepts
Coordinate new openings (Brands/Merchandising/Promotions) or refitting of sales areas
Register newly imported brands to the market, in compliance with the regulations of each country
Pricing Policies of Brands and Categories:
Benchmark current pricing vs. the competition and the peer market
Recommend adjustments on the pricing policy to the GM/Captain
Brands Promotions:
Handle the production of the annual calendar for the brands promotions, launches, etc.
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