Company profile:
We are a House of Brands aims to build bestinclass and thumbstopping fashion content on social media across all our brands in order to help drive their success and ensure that customer engagement and brand positioning are on the same page. Our aim is not just to grow our followers but also to drive viral content and enable commerce through our brands social media channels.
DESCRIPTION
We the House of Brands is looking for a creative writer who will help build a strong customer TOV across all our brands. You should be the goto idea person concept maven and creative writer at our fashionforward content and creative team in English for digital campaigns and social media projects.
Basic qualifications
Minimum 4 years experience at a fastpaced advertisement agency
Should be an idea person with experience handling clients; can rally creative
and digital teams around the central idea and concept
Excellent at formulating and presenting ideas for marketing and brand
communications
Participate in and lead brainstorming sessions . Ideate write and execute original
and iconic creative concepts in response to brand managers briefs objectives
or goals
Passionate about newage creative formats and creating brand campaigns
including social media reels shorts and digital ad films.
Can write and tailor the content and copy according to their purpose whether they are intended to sell engage or inform
Ability to deliver omnichannel copywriting including presentations manifestos scripts everything digital webpages blogs social media slogans and news releases. Understand the nativity requirements of different channels
Lives from brief to brief hungry to break one down and come out with ideas
for hero/ hub/ hygiene content
Goes beyond writing to ensure flawless execution works with creative and
shoot teams to ensure that the visual elements and forms complement the
words
Understand the target audience for each brand youre not just writing for the brand youre writing for their community so youll need to know what interests them
Identifies key messages understand the main thing that you want the audience to feel and do and how to communicate this powerfully
High bar on quality the ability to edit own and others writing. Grammar
obsessed!
Values research over everything else interested in learning about fashion and style and the latest trends
Identifies fresh and interesting angles for written pieces
Works collaboratively with the marketing team and brand managers to review the impact of work
Works on business pitches and PPTs to present new ideas and projects
A Day in the Life
70% of the day creating researching and conceptualizing new content across all brands 30% of the day in ideation meetings working on collaborative projects and joint ideation sessions tied to driving P0 metrics to meet organizational goals
You should be
Competitive Keep a keen eye on the competition and wider industry always staying one step ahead.
Accountable ready to take on responsibility for managing projects from
concept to execution.
Communicative proactively provide project status updates and work
transparently with the wider team.
Energetic have a sense of humor and highfrequency personality.
Persuasive both internally and externally with the ability to present ideas with credibility sound reasoning and emotion.
Creative across everything from reacting to new briefs to how they respond to challenges.
Flexible understands the fastpaced nature of the fashion landscape and is
comfortable pivoting when priorities and trends change.
Qualifications
Agency background
Portfolio of past work and writing samples with metrics on performance
BA in English Literature with a postgraduate degree in advertising or mass media communications
copywriting,social media,campaigns,communications,writer