Growth AnalystManager B2B Lead Generation

• Develop a comprehensive understanding of various customer acquisition channels including search engine results paid ads email referrals organic traffic and social media referrals.
• Utilize tools such as ZoomInfo and Apollo to generate prospect lists from online sources and databases.
• Conduct statistical analysis to evaluate topofthefunnel (ToFu) metrics and identify areas for improvement.

• Coordinate crossfunctional teams including demand generation performance marketing and inbound campaign teams to achieve shared objectives.
• Produce weekly and monthly performance reports with actionable insights and datadriven recommendations.
• Develop and optimize dynamic sales dashboards to track key performance indicators (KPIs) with a focus on ToFu metrics Customer Acquisition Cost (CAC) and Customer Lifetime Value (LTV).
• Evaluate and manage a suite of sales tools including CRM and email tracking systems to track and optimize campaign performance.
• Develop a strategy for building and maintaining a database for Total Addressable Market (TAM) and Serviceable Addressable Market (SAM).

• Utilize data analysis to uncover growth opportunities and drive strategic decisions.
• Regularly analyze user market trends and competitor activities for proactive market positioning.
• Demonstrate proficiency in running SQL queries for data analysis.
• Translate data into actionable insights using analytics tools data visualization tools A/B testing tools Excel Power BI etc.
• Use customer data to validate hypotheses and optimize campaigns effectively.

• Collaborate with sales product and customer success teams to ensure alignment on growth initiatives and overarching goals.
• Provide regular updates to leadership on growth metrics and the progress of strategic initiatives.
• Engage with other teams to gather valuable feedback ensuring continuous improvement and customer satisfaction.

• Proven experience of over 2 years (for Analyst) or over 5 years (for Manager) as a Growth Manager or similar role in a SaaS environment preferably within the Fintech space.
• Strong analytical skills with proficiency in using analytics tools.
• Indepth knowledge of digital marketing channels strategies and best practices.
• Experience with A/B testing experimentation and datadriven decisionmaking.
• Excellent communication and collaboration skills.

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