Marketing Manager
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0-1years
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
ABOUT THE COMPANY
The Luxe Nomad AsiaPacific s leading luxury Vacations Rental and Management company has been announced as a majority stakeholder of NISADE Hokkaido s largest and longestestablished Property Management Business to set new standards in the delivery of guest experience and service.
Headquartered in Singapore with exclusively managed properties in Bali and Thailand The Luxe Nomad has established itself as a leading travel agent in Niseko since 2015. Rated excellent on Trustpilot and with over 141000 followers on Instagram The Luxe Nomad is known for its agile marketing approach having worked with regional and global celebrities and influencers.
Our mission is to champion inspire and enable our guests to travel well. We take pride in our attention to detail our focus on excellent service and building personal connections with our guests. By taking the guesswork out of your holiday we invite you to Dream a little. Travel a lot.
The Luxe Nomad NISADE
The Luxe Nomad 2015 133000 The Luxe Nomad
"Dream a little. Travel a lot.
JOB DESCRIPTION
Are you a passionate marketer with a love for travel and destination marketing If so we have an exciting opportunity for you! Join The Luxe Nomad as a Marketing Manager and be responsible for driving the growth of our inbound sales channels in Hokkaido. We are looking for a flexible and versatile marketer who can develop effective strategies and execute impactful marketing campaigns. If you have a creative mindset handson experience with web analytics tools and a knack for turning ideas into successful marketing campaigns we want to hear from you. Help us build and maintain a strong and consistent brand presence across a wide range of online and offline marketing channels.
The Luxe Nomad/NISADE The Luxe Nomad
The Luxe Nomad
- Spearhead develop and implement strategies and tactics to increase awareness of The Luxe Nomad/NISADE and generate qualified traffic to our website and individual property websites.
- Take ownership of marketing campaigns from conceptualisation to execution.
- Set up various organic and paid acquisition channels such as content creation payperclick campaigns social media event management and more.
- Create valuable and engaging content for The Luxe Nomad/NISADE website social media channels and Wanderluxe blog to attract and convert our target customers.
- Build strategic relationships and collaborate with key industry players vendors and agents.
- Monitor and allocate the marketing budget effectively on a monthly and annual basis with input from HQ. This includes the submission of purchase orders to the Accounts team for all marketing spend items.
- Oversee all marketing materials including display advertising brochures sales reports and marketing reports.
- Measure and analyse the performance of marketing campaigns gain insights and make recommendations for improvement.
- Analyse consumer behaviour and optimise email and advertising campaigns accordingly.
- Provide weekly and monthly reports to the General Manager and management team including analytics recommendations events budgeting and planning updates.
- Manage recruitment performance reviews rostering staff leave and overtime approvals contract management and position description reviews for the Marketing Department staff.
- Collaborate with the Reservations team on the development of new promotions sales initiatives and advertising campaigns.
- Coordinate the analysis maintenance and smooth operation of the companys website(s) social media platforms and other online presence in conjunction with HQ team.
- Work independently driving the local marketing team forward whilst aligning with an overall companywide direction and reporting to the Group Head of Marketing.
- Lead branding efforts style guide development and competitor analysis (HQ involvement may be required).
- Build and manage the marketing calendar promotions and take actions based on analytics.
- Provide leadership structure motivation and development opportunities to the marketing team.
- Oversee training of the marketing team and other internal teams in digital technologies.
- Act as the primary contact for marketing matters when liaising with tenants developers and contractors.
Requirements
- BSc/MSc degree in Marketing or a related field or equivalent industry experience of at least 5 years with a willingness to learn and grow.
- Proven track record in identifying target audiences and creating engaging and effective marketing campaigns across multiple channels.
- Strong knowledge of website analytics tools (e.g. Google Analytics NetInsight Omniture WebTrends).
- Experience in setting up and optimising Google AdWords campaigns. SEO and SEM knowledge is ideal.
- Numerical proficiency comfortable working with numbers and analysing metrics using spreadsheets.
- Aesthetic sense and a passion for compelling copy and communication.
- Uptodate with the latest trends and best practices in online marketing and measurement.
- Join our team and be part of shaping the future of luxury travel in Niseko with The Luxe Nomad.
- BSc/MSc 5
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- : Google Analytics NetInsight Omniture WebTrends
- Google AdWords SEO SEM
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- The Luxe Nomad
SKILLS
Sales acumen Leadership Honesty Likeability Attention to detail Energetic Numerical proficiency Excellent writing skills Analytical mindset Multitasking Personable demeanour Resourcefulness Adaptability Quickthinking Problemsolving
Benefits
SALARY PACKAGE/BENEFIT
- Competitive Salary Package
- Recreational Allowance
- Annual Leave
- Bonus Scheme
- Regular Company Events
- Annual Company Trip
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Excellent interpersonal and relationship building skills that will enable the building of a deep and trusted relationship Superb accuracy and attention to detail Ability to respond quickly and be flexible, strategically reactive to meet deadlines Effective time management and organisational skills are required Positive attitude teamwork orientation and overwhelming desire to attend request Intermediate to advance skills in Excel Proficiency on MS Office Suite products Demonstrated ability to serve as a knowledgeable resource to visitors to the area Ability to independently identify, research and resolve issues Capability to efficiently complete tasks in a fast-paced environment Demonstrate a high level of professionalism and confidentiality Ability to multi-task and work on several projects at once Ability to communicate effectively in English and Japanese, with associates, management, owners and suppliers, both verbally and in writing, and must have excellent writing skills
Employment Type
Full Time
