Ensuring all content is consistent, in terms of style, quality and tone of voice, and optimised for search and user experience for all channels of content including online, social media, email, mobile, print and in-person.
Mapping out a content strategy that supports and extends marketing initiatives, both short and long-term, determining which methods work for the brand and why. Continuous evolution of strategy is a must.
Supervising writers, editors, content strategists; be an arbiter of best practices in grammar, messaging, writing, and style.
Conducting ongoing usability tests to gauge content effectiveness.
Gather data and handle analytics (or supervise those who do) and make recommendations based on those results.
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