The position
DOSM - Director of Sales & Marketing
Luxury Wellness resort
Main requirements:
- Ideal profile : DOSM in a luxury wellness resort
- International experience
- Wellness-oriented, focused on wellbeing, with a holistic approach
- Sales: strong on the high-end luxury market
- Communication, PR, Marketing
The mission
- Assist the leadership team of the Resort translate the group's strategy into actionable programs, and develop activities, while ensuring the right structure and operational policies and procedures are in place
- Responsible to plan and implement sales and marketing and product development programs, targeted to local and international markets
- Increase brand awareness and promote the resorts services and products in ways that strengthens the reputation of the organisation and facilitates its growth
- Ambassador of the Group wellness and sustainability culture, promote its awareness amongst team members, clients
- Partners, vendors by leading by example and develop activities and programs that consistently embrace and reflect the resort's culture and brand standards
Main responsabilities
- Key representative of the wellness Resort brand in conjunction with the leadership team
- Responsible for the launch and ongoing development and management of the Wellness Resort brand
- Ensure all sales and marketing activities are carried out honestly, ethically and culturally appropriate
- Monitor competitor set and market situation, gleaning intelligence for business development.
- Develop insight from customer base use of services and from feedback to formulate into new service development, to
improve marketing communication and to improve profitability - Develop and manage a productive relationship with ownership, resort leaders and team and corporate office
- Attend and participate in meetings with owners, executive team, and department team.
- Promote a friendly, dynamic and collaborative work environment that includes, open communication, teamwork,
participation, creativity, trust, respect, professionalism and fun. - Live a sustainable and wellness lifestyle by example and action
- Take a positive and resourceful approach to every project and activity
key operational responsabilities
- Responsible for the set up and operations of the sales and marketing department of the resort to ensure goals and
objectives are achieved - Develop and implement strategic marketing plans and sales plans and forecasts to ensure organizations goals and
objectives are achieved - Develop and manage the sales and marketing operating budgets
- Plan and oversee advertising and promotion activities including print, online, social media and direct mail
- Develop and recommend resorts positioning and pricing strategy
- Achieve satisfactory profit/loss ratio and market share in relation to present standards and industry and economic trends.
- Ensure effective control of marketing results and take corrective actions to guarantee that achievement of marketing objectives falls within designated budgets
- Oversee and evaluate market research and adjust marketing strategy to meet changing market and competitive conditions
- Monitor competitor resorts, sales and marketing activities.
- Establish and maintain relationships with industry influencers and key strategic partners.
- Manage agency relationships to achieve business goals including creative, public relations, website and social media
channels
Remote Work :
No