SEO Specialist

Job description

Ropstam is looking for a passionate, motivatedSEO Specialist, who is always eager to produce world-class work for premium clients.
You will be managing all search engine optimization and marketing activities. You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

Responsibilities:

• Execute tests, collect, and analyse data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyse website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion, and optimization
• Research and implement search engine optimization recommendations
• Research and analyse competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Required Skills:

• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• Experience with SEO tools (e.g, Ahrefs, Google Search Console, SEMRush, KWFinder, Moz Pro, Ubersuggest, SpyFu)
• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
• Experience with internal linking & back linking
• Experience with on page SEO and Off page SEO
• Experience with A/B and multivariate experiments
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and SEM

Experience:

• Proven 2-3 year SEO experience
• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.

Education:

• Bachelor’ s degree in Computer Science or Engineering/related field; or equivalent work experience

Benefits:

• Market competitive salaries
• Medical Insurance
• EOBI
• Leaves Encashment
• Yearly Bonuses

Good work-life balance & healthy and fun-filled office

Location: Bahria Town Phase 4, Islamabad

Timing: 9 amto 6pm

Job Type: Full-time

Salary: Rs30,000.00 - Rs40,000.00 per month