Digital Lead (Lena)

Position: Digital Lead, Full-Service Ad Agency

Location: London

Salary: 55k per annum

Summary

Opportunity for a dynamic and passionate client-side digital lead at an award-winning full-service agency.

About the Company

We are an award-winning, independent media agency, with huge passion for our work, alongside our values and unique market approach.

Our success can be directly attributed to the levels of client service, planning and implementation (buying) value we deliver for clients that is truly unrivaled elsewhere.

We have a unique working environment and open structure which encourages personal development through early client contact, team work/training and exposure to all media from day one.

We work closely with our valued clients across a diverse range of sectors. A hugely dynamic and fast-growing agency, youll have the opportunity to shape your role within the team and build your client portfolio as your career develops.

About the Role

You will be the key contact on a selection of clients, largely within the Retail and FMCG sectors. You ll be expected to be heavily involved in the media planning, spanning from contributing to the overall strategic direction to taking lead on writing the supporting detailed media plans. Great organisation, internal and external team coordination skills, a passion for client servicing and making the complex simple will be critical.

You ll be a key contact for our senior clients maintaining a strong working relationship

Ensuring we are continually considered as an extension of the marketing team.

You ll understand your client s category and add value with your opinions

Demonstrate an ability to make recommendations that will positively impact their businesses

Help to mentor and give day to day guidance to less experienced team members

Recognise new trends and introduce new media opportunities within your planning

Define the role for digital media channels within campaign strategies

Work with specialist teams to deliver cohesive, fully-integrated cross-channel plans

Clearly communicate to clients how the channels will work with each other

Understand how both individual channel KPIs and overall campaign KPIs will be used to measure the success of your plans

Be able to source and recommend suitable performance benchmarks against KPIs set

Understand how to build test and learn opportunities into your planning when relevant

Present cross-channel plans to clients

Manage media bookings and finance process

Oversee campaign reporting

Ensure the best recommendations for optimisation and adjustments are being made

You ll be able to coordinate and lead regular client calls and meetings including weekly client statuses and reporting meetings

Contribute to the overall upskilling of digital knowledge of the broader account team

About the Candidate

The ideal person for this position will fit with the culture of the Company. They will be positive, participative, self-confident, friendly, self-starting, competitive, inquisitive, imaginative, factual, consistent and self-disciplined.

Key Attributes:

Creative Thinker: Innovate and create different solutions for clients

Communicative: Get excited by briefs and show passion when presenting solutions back to clients

Must be able to explain how our media recommendations can make a real difference to businesses

Confident: In presenting and leading clients

Analytical: Of course, a good planner will possess amazing technical, numerical and interpretative skills

Be able to draw conclusions and react to any data results and reports

Stickler for detail: Monitor media schedules sent to clients across the team

Practical: A doer , but with an instinct for what can really be achieved when planning and buying plans

Requirements

Key Experience:

A minimum of 5 years experience in media planning and buying agencies

Ideally strong experience working on Retail and FMCG accounts

Currently in a role involving digital channel planning as part of a fully-integrated media planning approach

Brand and performance experience and can plan across the full funnel

Solid understanding of all digital media channels

Good understanding of latest data & tech solutions

Being able to identify where the opportunities are for clients

Working knowledge of the current media market landscape

Fluent in their ability to communicate this to clients

A strong understanding of campaign evaluation

Know how to set and measure against both media, brand and business KPIs

Advanced experience with key planning tools such as Touchpoints, Comscore, YouGov, Kantar TGI, Nielsen, GA, Google Trends, intermediate/ advanced PPT & Excel

A pro-active attitude towards identifying and developing opportunities in media channels that future proof our planning

Key Experience: A minimum of 5 years' experience in media planning and buying agencies Ideally strong experience working on Retail and FMCG accounts Currently in a role involving digital channel planning as part of a fully-integrated media planning approach Brand and performance experience and can plan across the full funnel Solid understanding of all digital media channels Good understanding of latest data & tech solutions Being able to identify where the opportunities are for clients Working knowledge of the current media market landscape Fluent in their ability to communicate this to clients A strong understanding of campaign evaluation Know how to set and measure against both media, brand and business KPIs Advanced experience with key planning tools such as Touchpoints, Comscore, YouGov, Kantar TGI, Nielsen, GA, Google Trends, intermediate/ advanced PPT & Excel A pro-active attitude towards identifying and developing opportunities in media channels that future proof our planning