Job responsibilities include:
- Lead partner thought leadership content strategy and execution, aligning to key internal campaigns
- Manage and create partners' customer stories through information gathering, interviews and multi-stakeholder approval processes
- Publish partners' customer stories on internal and external channels by working with sales enablement, marketing and social media teams
- Execute joint partner thought leadership strategy by working closely with Partner Engagement Managers on plans and closely with partners to get their larger thought leadership assets completed and published (White Papers, Case Studies, E-Books, Videos, and more)
- Aid in the creation of video scripts for partner thought leadership and customer stories, where necessary
- Manage the Partner Marketing Kit for partners to co-brand their thought leadership assets
Desired Skills /Experience:
- 4+ years managing Content Marketing and thought leadership asset creation, with a strong emphasis on quality content and measurable & actionable results, with a preference for experience in the tech industry
- 4+ years relationship / partner management
- Experience managing multiple vendors co-creating assets with other 3rd parties
- Ability to roll up sleeves and self-produce content and assets as needed
- Ability to manage multiple projects across multiple partners
- Project, Prioritization, Deadline, and Quality Management
- Team player that can jump in to help when/where needed
- Use of Canva, Lumen5, and Infographia (and other content marketing tools) a plus
How this role will be measured:
- Interactions, publications, and events
- Successful delivery of high-quality assets that consistently receive positive feedback
- Successful relationship management with partners, vendors, and influencers