Sr. Marketing Specialist
Sr. Marketing Specialist
Posted on :
18-10-2022
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Job Description
Role: Sr. Marketing Specialist
Location: Melville, NY
RESPONSIBILITIES:
- Provides account based marketing support to key sales channels/accounts such as Amazon, Walmart.
- Responsible for the execution of the retail marketing plan and activities by working directly with each retailer and Sales reps/Account Executive to drive sales of profitable products and help our accounts to grow their business.
- Monitors competitive activity and identifies customer needs. Works on the planning and implementation of projects that support the marketing function.
- Interacts directly with sales managers to identify new marketing opportunities, prepares regular marketing activity reports and responds to questions from the sales organization.
- Activities includes day to day online and in-store sales marketing support, managing account's retail opportunities, online paid search and display ads campaign aligns with our core business strategy, promotions and product focus, tracking of marketing campaigns to evaluate results and provide recommendations for future marketing promotions, and marketing/sales collateral.
- Responsible for new product launches marketing contents set up, creation and distribution.
- Work with Business planning & Sales, prepare account product line review/pre-disclosure meeting presentations;Monitor unauthorized dealers activities on 3P via Brand registry with legal and third party service.
- Possesses specialized knowledge or skills in digital retail marketing area.
QUALIFICATIONS:
PLEASE NOTE: We comply with all applicable federal, state and local laws, regulations, orders and mandates, including those we may be required to follow as a federal government contractor/subcontractor.
- Bachelor's degree in Marketing, Business Administration or in a relevant field or equivalent experience required, plus 5 years of related experience.
- Proficient in Microsoft Office applications
- Ability to work independently with little or no daily supervision
- Good time management skills, including prioritizing, scheduling, and adapting as necessary
Employment Type
Full Time
Key Skills
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