Product Manager, Marketing
Product Manager, Marketing
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Job Description
JOB SUMMARY:
Responsible for the oversight of HCP Digital and Non-Personal Promotional Workstreams in support of a recent product launch in the Emergency Department / EMS space; development of and assistance with preparations to support promotional tactics for soon to be launched line-extensions. All initiatives are being developed with the intended outcome of addressing the opioid overdose crisis in a productive and positive way.
PRIMARY RESPONSIBILITIES:
Collaborate with cross-functional partners to ensure strategic agreement and accomplish complex deliverables (i.e., creative asset development, project prioritization, brand communications, agency management)
Cultivate new approaches to reach HCPs and important partners within a wide array of settings and channels
Responsible for content development and execution including:
o Development of core promotional materials (digital and print assets)
o Oversight of the development of non-personal promotional materials
o Presentation of proposed marketing tactics for approval through the required internal medical, regulatory, and law review processes
o Oversight of outside agencies and other consultants to meet expected project objectives; maintain accountability of project scope, timelines, and budget
o Monitoring of products, marketplace, and competitor trends and issues to anticipate/identify threats and opportunities; make recommendations and develop tactics to respond to threats and opportunities
o Performance of other duties as requested or required
EDUCATION AND EXPERIENCE REQUIREMENTS:
o Bachelor's Degree required
o 3+ years of pharmaceutical marketing or related experience in US
NECESSARY KNOWLEDGE, SKILLS, AND ABILITIES:
Knowledge of pharmaceutical legal, promotional compliance, and medical review processes
Demonstrated analytical and problem-solving abilities
Agency management skills (i.e., project planning)
Employment Type
Full Time
