Marketing Lead (German, remote) (f/m/d)

About us

We are VR Smart Guide - we enable entrepreneurs and self-employed professionals to follow their real passion by taking the administrative and bureaucratic workload from them. From writing invoices to tax reports, with our digital solution, built by a multidisciplinary, heterogeneous team with a lot of passion and drive, we make a difference on how small businesses operate.

Our headquarter is located close to Frankfurt, but we live a hybrid working culture with strong remote structures. Providing the "Bahncard 100" we support gatherings and onsite meetings from our HQ.

Your mission

• Develop and manage multi-channel online marketing campaigns and budget as well as offline marketing activities (meetups, promotions, CRM/Dialogue-Marketing, etc .)
• Monitor and measure the performance and success of campaigns in relation to Business and marketing KPIs set
• A strategic and operational flair for unique content creation and copywriting for campaigns, social platforms and email marketing (Headlines, Sublines, Short und Long Copy)
• Implementation and execution of lead generation processes and activities
• Conception of customer-centric search engine marketing strategies (organic & paid)
• Further development of our brand marketing activities
• Steer external agencies for media and content production
• Close cooperation with our sales and product teams

Your profile

• You have several years of professional experience on the agency side or with start-ups in the digital sector
• Proven track record in online and performance marketing
• Extraordinary feeling for language and copywriting
• Very strong presentation skills
• You are a team player and enjoy working with a dynamic and a highly motivated team
• Native-German

Our benefits

• We provide the best from both worlds: Startup-Spirit with a strong brand in the background

• Starting with an already state-of-the-art tech stack, we aim at identifying the best suitable technologies for our future business model

• Your development - your plan. With us, you not only have a steep learning curve, and regular role development meetings, but we also support you with an educational budget for your personal and professional development (money and days)

• A hybrid office model. For us, both remote work and office hours are part of a good team atmosphere

• To live a hybrid working style, mobility plays a key role: We offer a Bahncard 100 to ensure flexibility

• 30 vacation days, plus on Christmas and New Year s Eve

• Health management: e.g. subsidized gym membership

• Free beverages, snacks and fruits at the office