Oversee the development and delivery of the social media content marketing plan.
Publish content across approved social media brand outposts (e.g. copy/articles, photography, video, etc.)
Develop content suitable for social media channels to fully engage students and other audiences.
Lead daily community management across all central brand social media outposts (inc. Facebook, Twitter, Instagram, Snapchat, YouTube, and LinkedIn).
Lead the content calendar process (inc. approvals), raising brand awareness and increasing data capture and engagement levels across all activities.
Lead the generation/creation/placement of engaging, creative, and informative organic content across all central brand social media outposts which inform, entertain, and delight audiences with brand-focused messaging.
Optimize content for each distinct channel (whether the content is written, photography, video, or testimonial-led), taking into account changing platform/audience requirements.
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