Marketing Manager
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Job Description
- Developing Marketing Strategies: Creating comprehensive marketing plans and strategies that align with Petra Ride's vision to promote its products or services. This involves understanding the target audience, market trends, and competitors
- Managing Marketing Campaigns: Overseeing the execution of marketing campaigns across various channels such as digital, print, social media, and events. This includes setting objectives, budgeting, and measuring performance
- Market Research: Petra Ride has diverse demographics from different age groups to geo-specific locations. Each has to be spoken to effectively with the right communication. Hence it is essential that the marketing manager conduct market research to identify opportunities for growth, understand consumer behavior, and assess the effectiveness of marketing efforts
- Brand Management: Maintaining and enhancing the Petra Ride brand image through consistent messaging, visual identity, and customer experiences
- Content Creation: Developing engaging content for marketing materials, including websites, blogs, social media posts, email campaigns, and advertisements
- Digital Marketing: Utilizing digital marketing channels such as SEO, SEM, social media, email marketing, and online advertising to reach target audiences and drive traffic and conversions.
- Analyzing Data: Monitoring and analyzing marketing metrics and KPIs to evaluate the success of campaigns and make data-driven decisions for optimization
- Collaboration: Working closely with cross-functional teams such as sales, product development, and creative to align marketing efforts with overall business goals
- Staying Current: Keeping abreast of industry trends, emerging technologies, and best practices in marketing to ensure the company remains competitive
- Leadership: We look at our Marketing Manager as the pivotal point in making the team members in their team shine with their ideas and get the best out of them. We expect you to provide robust leadership to the marketing team by inspiring and motivating members to excel in their roles, setting clear goals aligned with the company's objectives focusing on recruiting and onboarding professionals who fit the organizational culture, managing resources effectively, and recognizing team achievements to boost morale and enhance performance
Employment Type
Full Time
Department / Functional Area
Marketing / Brand Management / Marketing Research / Digital Marketing
