Tracking the media coverage of a product or service in print media, social media, and radio or TV advertisements.
Designing and using research tools such as questionnaires, focus groups, and interview schedules to collect relevant information pertaining to a media campaign.
Analyzing press releases, as well as broadcast coverage and assessing the effectiveness of the media campaign.
Presenting monthly findings to the marketing and corporate executives of a company to discuss the results of a media campaign.
Communicating with reporters and journalists about a certain product or service and garnering positive publicity.
Working with clients to review their advertising efforts and point out strengths and weaknesses in their media campaign.
Entering relevant marketing and media-related data into client databases.
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