Shaping and defining the PR strategy to elevate Agoda’s visibility in markets across Asia Pacific and beyond
Managing multi market agency teams to deliver measurable consumer, corporate and B2B content
Ideating scalable content to keep Agoda in the news leveraging a combination of data, product, campaign and corporate news
Keeping a finger on the pulse of breaking news, spotting trends and other editorial/content opportunities for Agoda, what makes the news and how to create that narrative
Problem solving to develop creative media relations strategies, while also being analytical and measurement driven
Providing input for the Agoda global team drafting pitches, media briefings, Q&As as well as generating campaign ideas
Responding to global media enquiries and maintaining the Agoda press office
Managing and counselling stakeholders throughout Agoda who require PR support
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