Digital Marketing Manager

Development of long term digital marketing strategy

Define and track KPIs for digital programs aligned with business objectives – continually test and optimize programs to drive ROI.

Be a key business partner with marketers and other appropriate functions to deliver integrated multi channel campaign successfully.

Inspire and change mindsets within the organization to embrace the idea of engaging customers through multichannel marketing. Collaborate with brand team and commercial excellence to implement training, communications and change management focused on driving deeper adoption and outcomes of multi channel marketing.

Drive content planning, creative planning, social media and development with brand team for campaign execution through multi channel marketing (web, email, mobile, video, social, call center, offline etc.) based on company’s goals, across our target audiences. Ensure exceptional user experience across channels

Assess, establish and manage the paid media efforts.