Digital Offers and Services Marketing Manager
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Job Description
- Develop, lead and maintain the positioning on digital segments (value proposition, offers, competitiveness).
- Identify new growth opportunities and innovative solutions to improve customer experience.
- Build and implement marketing strategies and roadmap to achieve business objectives.
- Continuously enhance the customer journeys with other directorates and collaborate with cross functional teams to provide business requirements and user stories.
- Build and monitor product and services roadmap jointly with other streams.
- Work transversally and align with the different streams across the company to ensure reaching the ultimate goal/s.
- Create a performance driven organization responsible for the segments’ KPIs and performance (volumes & value market share, churn, ARPU, profitability).
- Daily, weekly and monthly monitoring and reporting the progress of KPIs and performance for offerings and segments.
- Maintain customer focus, updated competitive knowledge and industry trends. - Development and training the team members.
Employment Type
Full Time
Department / Functional Area
Marketing / Brand Management / Marketing Research / Digital Marketing
