Media Buyer

Job Description

• Conduct market research and analyze demographics, media usage, psychographic, and buying patterns to define the target audience and campaign requirements.
• Develop advertising strategies and campaigns with marketing teams to most effectively reach the desired audience.
• Source and present audience data and advertising proposals.
• Coordinate and oversee the development and launch of campaigns.
• Manage budgets and monitor campaigns costs and ROI metrics.
• Track and present campaign data such as views, click-throughs rates, engagements, and customer conversion rates.
• Build and maintain a network of advertising agents and broadcasting networks.
• Monitor audience and media trends, practices, and new technologies.
• Create and manage advertising campaigns on Google Ads, Facebook, TikTok, Instagram, Snapchat, and YouTube.

Job Requirements

• Previous experience as a Media Buyer or similar role.
• Conversant with media-buying, planning, and research.
• Solid knowledge of media analytics.
• Excellent organizational and multitasking abilities.
• Detail-oriented and critical thinking skills.
• Ability to work on all social media channels (Facebook, Instagram, Twitter, Snapchat, LinkedIn., Google, Native ads, Programmatic Ads, Media Partnerships…. etc.