Job Description
Strategy and Policies
- Contributes to development and implements the marketing strategy and policy for the related BU / Area.
Market Intelligence:
- Supervise market intelligence and translate data into information toward product and market developments in coordination with management.
- Study products' positioning vs. competition for each category.
- Submit weekly reports reflecting competitive activities with recommendation towards product/market enhancement in coordination with management.
- Manages the process of monitoring sales trends and competitor activity in order to determine effectiveness of sales plans and strategies. Makes necessary adjustments to maintain competitive advantage.
Research:
- Submit bi-monthly retail reports with detailed analysis of own brands and competition; accordingly send action recommendations, and monitor the success of TM and special activities.
- Coordinates with Regional Marketing Manager on qualitative & quantitative studies related to the market.
- Submit analysis of research studies conducted in the related market to the Marketing team.
Trade Category Activities:
- Participate in building the yearly sales forecast.
- Submit a marketing calendar for the trade marketing activities along the year, based on the set marketing strategy from the Corporate Office and link it with the BU budget.
- Ensure implementation of trade marketing activities, as per the annual calendar.
Market Study
- Studies market categories to identify changing customer needs and business development opportunities.
Trade Category Plan
- Produces an annual trade marketing action plan with realistic targets, budgets, controls, and contingency plans in relation to the related BUs.
Plan Implementation
- Owning responsibility for the development, execution, and performance of all programs designed to increase presence and ultimate take-away
- Participates in the design of the promotional materials and maintains contacts with the Key Accounts and Distributors, in order to supervise all promotional activities
- Co-ordination and communication of product, price and packaging changes with related internal and external parties.
- Supervise all merchandising and in-store promotions.
Market Audits
- Conducts marketing audits of key markets to identify strengths and weaknesses in the product set, competitor activity etc.
- Report results and identify and implement actions where necessary.
Project Management
- Manages strategic Category projects to exploit new opportunities (product and channel related).
Brand Strategies:
- Assist in the development and implementation of brand strategies in order to ensure brand value is built and maintained.
Product Development:
- Participate in the process for new product development in order to identify and develop opportunities for innovation that will enable sustainable competitive advantage.
Leadership and Management
- Provides leadership and manages the performance of assigned category ensuring they develop their full potential.
Job Requirements
- 4 – 6 years of experience in trade marketing/Sales , preferably in FMCG sector
- Bachelor’s Degree in business or a related discipline
- Excellent presentation skills
- Strong leadership and team management skills
- Strong interpersonal skills