CHIEF OMNICHANNEL OFFICER

• Develop, implement and drive a technology architecture, that integrates and aligns with the commercial needs to bring accessibility and delivery to customers anytime, anyplace
• The Omnichannel strategies should bring increased efficiencies, reduced overall OPEX and higher sales, in addition to accessibility to our customers and knowledge of their behaviours
• Develop first class customer relationship management, customer service and customer experience both offline and online
• Lead internal communication and related committees on how each department needs to make adjustments to the developments of Omnichannel
• Develop, implement and manage an integrated loyalty program, based on real loyalty
• Develop communication and commercial strategies that engage with customers to further drive loyalty
• Oversee development and execution of all marketing budgets and adherence to brand guidelines
• Accountable for the alignment of the technology to the commercial needs and to work with the Division and Department Heads, to align with the required workflows
• Monitoring the effectiveness of the marketing activities and programs, recommending opportunities for better ROI in future