Sr Performance Marketing Specialist
صاحب العمل نشط
حالة تأهب وظيفة
سيتم تحديثك بأحدث تنبيهات الوظائف عبر البريد الإلكتروني
شارك هذه الوظيفة
حالة تأهب وظيفة
سيتم تحديثك بأحدث تنبيهات الوظائف عبر البريد الإلكتروني
الوصف الوظيفي
Key Responsibilities:
Campaign Planning & Execution:
Develop and execute comprehensive paid advertising strategies across various channels.
Conduct thorough keyword research audience targeting and competitive analysis.
Create compelling ad copy visuals and landing pages that drive conversions.
Manage campaign budgets effectively optimizing for ROI and maximizing return on ad spend (ROAS).
Monitor campaign performance closely and make realtime adjustments as needed.
Platform Expertise:
Deep understanding of the nuances of each advertising platform (Meta X TikTok Google Ads etc.).
Ability to leverage the latest platform features and updates to improve campaign performance.
Stay abreast of industry trends and best practices in paid advertising.
Tracking & Measurement:
Implement and maintain robust tracking systems using Google Tag Manager and data layers.
Accurately track key performance indicators (KPIs) such as website traffic conversions cost per acquisition (CPA) and customer lifetime value (CLTV).
Analyze campaign data to identify areas for improvement and optimize performance.
Reporting & Analysis:
Develop and maintain comprehensive performance reports and dashboards.
Present datadriven insights and recommendations to key stakeholders.
Analyze campaign performance trends and identify opportunities for growth.
Collaboration:
Collaborate closely with other marketing teams (e.g. content creative product) to ensure campaign alignment and success.
Stay informed about industry trends and best practices in digital marketing.
Qualifications :
3 years of handson experience managing paid advertising campaigns across multiple platforms.
Proven track record of achieving significant results with paid advertising campaigns.
Deep understanding of digital marketing principles and best practices.
Deep understanding of Mobile App Campaigns & Measurement
Expertise in using Google Tag Manager and data layer implementation.
Strong analytical and problemsolving skills with the ability to analyze data and draw actionable insights.
Proficiency in using data visualization tools (e.g. Google Data Studio Tableau) to create compelling reports and dashboards.
Excellent communication and presentation skills.
Strong attention to detail and organizational skills.
Ability to work independently and as part of a team.Text Wrapping BreakText Wrapping BreakText Wrapping Break
Technical Skills:
Expertise in using Google Ads Meta Ads Manager X Ads Manager TikTok Ads Manager.
Proficiency in using data analysis tools (e.g. Google Analytics Google Data Studio Advanced Microsoft Excel Skills).
Advanced skills in MMPs.
Strong understanding of GTM Data Layers
Experience with A/B testing and multivariate testing.
Additional Information :
If youre excited to embark on this journey with us to be part of an innovative team thats changing the game for small businesses we encourage you to apply. At mazeed we dont just hire employees; we welcome team members who share our values and vision. Join us in making a real impact on the financial wellbeing of small enterprises while advancing your own career. Your success is our success and together well reach new heights in the world of finance and accounting.
Join our mazeed Family and enjoy a comprehensive benefits package that includes competitive compensation comprehensive health coverage professional development opportunities worklife balance initiatives an inclusive company culture and performance bonuses and incentives. We prioritize the wellbeing and growth of our employees and strive to create a supportive and rewarding work environment.
Remote Work :
No
Employment Type :
Fulltime
نوع التوظيف
دوام كامل
