Performance Marketing Sr Executive

• Bachelor s degree in Marketing Business Economics or a related field.
• 12 years of experience in performance marketing or a similar role.
• Proven experience with paid advertising platforms including Google Ads Facebook Ads Instagram Ads and other relevant channels.
• Strong analytical skills and the ability to interpret data and make datadriven decisions.
• Excellent understanding of digital marketing metrics and KPIs.
• Proficiency in using analytics tools such as Google Analytics Google Tag Manager and Facebook Analytics.
• Strong written and verbal communication skills.
• Ability to manage multiple projects simultaneously and meet deadlines.

• Experience in the travel or transportation industry.
• Certification in Google Ads Facebook Blueprint or other relevant digital marketing certifications.
• Proficiency in mobile attribution platforms like Appsflyer & Singular
• Proficiency in SKAN Network.

• Create and execute comprehensive performance marketing plans to drive customer acquisition engagement and retention.
• Manage and optimize paid advertising campaigns across multiple channels including Google Ads Facebook Ads Instagram Ads and other relevant platforms.

• Monitor and analyze campaign performance on a daily basis making datadriven adjustments to improve key performance indicators (KPIs) such as clickthrough rates (CTR) conversion rates and return on ad spend (ROAS).
• Conduct A/B testing to identify the most effective ad creatives targeting strategies and landing pages.

• Manage and allocate marketing budgets effectively to maximize ROI.
• Provide regular reports on budget utilization performance metrics and campaign insights.

• Identify and define target audience segments based on customer behavior demographics and interests.
• Develop and implement audience targeting strategies to reach the most relevant and highconverting users.

• Track and analyze campaign performance using analytics tools such as Google Analytics Facebook Analytics and other relevant platforms.
• Prepare regular reports on campaign performance highlighting key insights and actionable recommendations.

• Work closely with the creative team to develop compelling ad creatives that resonate with the target audience.
• Coordinate with crossfunctional teams including sales product and customer support to align marketing efforts with business objectives.

• Competitive salary and benefits package.
• Opportunity to work with a dynamic and growing team.
• Professional development and growth opportunities.
• A collaborative and inclusive work environment.

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