Performance Marketing Sr Executive
Posted on :
21-09-2024
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1 Vacancy
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
21-09-2024
Job Description
Role: Performance Marketing Sr Executive
Exp: 2 years
Location: Gurgaon (WFO)
Job Summary:
We are seeking a resultsdriven Performance Marketing Sr Executive to join our marketing team. The ideal candidate will be responsible for planning executing and optimizing our performance marketing campaigns across various digital channels. This role requires strong analytical skills a deep understanding of paid advertising strategies and a focus on driving measurable results.
Qualifications:
- Bachelor s degree in Marketing Business Economics or a related field.
- 12 years of experience in performance marketing or a similar role.
- Proven experience with paid advertising platforms including Google Ads Facebook Ads Instagram Ads and other relevant channels.
- Strong analytical skills and the ability to interpret data and make datadriven decisions.
- Excellent understanding of digital marketing metrics and KPIs.
- Proficiency in using analytics tools such as Google Analytics Google Tag Manager and Facebook Analytics.
- Strong written and verbal communication skills.
- Ability to manage multiple projects simultaneously and meet deadlines.
Preferred Qualifications:
- Experience in the travel or transportation industry.
- Certification in Google Ads Facebook Blueprint or other relevant digital marketing certifications.
- Proficiency in mobile attribution platforms like Appsflyer & Singular
- Proficiency in SKAN Network.
Key Responsibilities:
Develop and Implement Performance Marketing Strategies:
- Create and execute comprehensive performance marketing plans to drive customer acquisition engagement and retention.
- Manage and optimize paid advertising campaigns across multiple channels including Google Ads Facebook Ads Instagram Ads and other relevant platforms.
Campaign Management and Optimization:
- Monitor and analyze campaign performance on a daily basis making datadriven adjustments to improve key performance indicators (KPIs) such as clickthrough rates (CTR) conversion rates and return on ad spend (ROAS).
- Conduct A/B testing to identify the most effective ad creatives targeting strategies and landing pages.
Budget Management:
- Manage and allocate marketing budgets effectively to maximize ROI.
- Provide regular reports on budget utilization performance metrics and campaign insights.
Audience Targeting and Segmentation:
- Identify and define target audience segments based on customer behavior demographics and interests.
- Develop and implement audience targeting strategies to reach the most relevant and highconverting users.
Data Analysis and Reporting:
- Track and analyze campaign performance using analytics tools such as Google Analytics Facebook Analytics and other relevant platforms.
- Prepare regular reports on campaign performance highlighting key insights and actionable recommendations.
Collaboration:
- Work closely with the creative team to develop compelling ad creatives that resonate with the target audience.
- Coordinate with crossfunctional teams including sales product and customer support to align marketing efforts with business objectives.
What We Offer:
- Competitive salary and benefits package.
- Opportunity to work with a dynamic and growing team.
- Professional development and growth opportunities.
- A collaborative and inclusive work environment.
About Us:
Zingbus is a dynamic and rapidly growing Travel company Zingbus is trying to revolutionise how India travels between cities. Keeping reliability and safety at the core we are building a platform that enables a hasslefree journey experience for travelers and business growth for our supply partners. As we continue to expand we are seeking a highly motivated and detailoriented Revenue Analyst to join our team.
audience targeting,facebook ads,google ads,digital channels,digital marketing,paid advertising,facebook analytics,google tag manager,performance marketing,analytical skills,data analysis,collaboration,budget management,a/b testing,instagram ads,digital marketing metrics,google analytics
Employment Type
Full Time
Key Skills
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