Performance Marketing Sr Executive
Performance Marketing Sr Executive
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1 Vacancy
Job Description
- Bachelor s degree in Marketing Business Economics or a related field.
- 12 years of experience in performance marketing or a similar role.
- Proven experience with paid advertising platforms including Google Ads Facebook Ads Instagram Ads and other relevant channels.
- Strong analytical skills and the ability to interpret data and make datadriven decisions.
- Excellent understanding of digital marketing metrics and KPIs.
- Proficiency in using analytics tools such as Google Analytics Google Tag Manager and Facebook Analytics.
- Strong written and verbal communication skills.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Experience in the travel or transportation industry.
- Certification in Google Ads Facebook Blueprint or other relevant digital marketing certifications.
- Proficiency in mobile attribution platforms like Appsflyer & Singular
- Proficiency in SKAN Network.
- Create and execute comprehensive performance marketing plans to drive customer acquisition engagement and retention.
- Manage and optimize paid advertising campaigns across multiple channels including Google Ads Facebook Ads Instagram Ads and other relevant platforms.
- Monitor and analyze campaign performance on a daily basis making datadriven adjustments to improve key performance indicators (KPIs) such as clickthrough rates (CTR) conversion rates and return on ad spend (ROAS).
- Conduct A/B testing to identify the most effective ad creatives targeting strategies and landing pages.
- Manage and allocate marketing budgets effectively to maximize ROI.
- Provide regular reports on budget utilization performance metrics and campaign insights.
- Identify and define target audience segments based on customer behavior demographics and interests.
- Develop and implement audience targeting strategies to reach the most relevant and highconverting users.
- Track and analyze campaign performance using analytics tools such as Google Analytics Facebook Analytics and other relevant platforms.
- Prepare regular reports on campaign performance highlighting key insights and actionable recommendations.
- Work closely with the creative team to develop compelling ad creatives that resonate with the target audience.
- Coordinate with crossfunctional teams including sales product and customer support to align marketing efforts with business objectives.
- Competitive salary and benefits package.
- Opportunity to work with a dynamic and growing team.
- Professional development and growth opportunities.
- A collaborative and inclusive work environment.
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Employment Type
Full Time
