Marketing Specialist

• Develop comprehensive marketing strategies that align with overall business goals and each brand s voice and customer segments.
  
• Oversee both online and offline marketing efforts to ensure cohesive brand messaging.
  

• Plan launch and optimise marketing campaigns across various channels including social media email content marketing paid advertising and inperson client engagement.
  
• Execute promotional campaigns across digital and offline platforms.
  

• Oversee and manage all social media platforms and websites for Goodna Vet Paddington Vet Pet Occasions Mobile Vet Dr David the Vet Paddington Grooming and Oscar & Zo.
  
• Manage and grow the online presence of each brand increasing engagement and followers.
  
• Maintain and update websites ensuring consistent branding optimised user experience and uptodate content.
  

• Oversee the creation of engaging and persuasive content for digital platforms including blogs social media graphics videos and infographics.
  
• Implement a content calendar across platforms that aligns with business goals and customer needs.
  

• Collaborate with the business to identify clientfacing opportunities to enhance brand experience and loyalty.
  
• Build and nurture partnerships with industry players vendors and influencers to enhance brand reach.
  

• Develop and implement SEO strategies to enhance website visibility and improve search engine rankings.
  
• Manage and optimise SEM campaigns to attract targeted traffic and drive conversions.
  

• Utilise analytics tools to track key performance indicators (KPIs) providing insights and recommendations for continuous improvement.
  
• Monitor and report on the performance of marketing campaigns adjusting strategies based on datadriven insights.
  

• Analyse consumer behaviour and market trends adjusting marketing strategies to maximise impact and engagement.
  

• Manage the marketing budget ensuring effective resource allocation for campaigns and initiatives.
  

• Drive brand awareness and customer engagement through consistent creative and impactful marketing efforts across all touchpoints both online and offline.
  

Requirements

• Proven experience as a Marketing Manager or in a similar role managing both digital and offline marketing strategies.
  
• Expertise in managing multiple brands with strong knowledge of social media platforms SEO SEM and website management.
  
• Experience in executing campaigns across digital and traditional channels including clientfacing opportunities.
  
• Strong analytical skills with the ability to interpret data and make informed decisions.
  
• Excellent communication project management and leadership skills.
  
• Experience in content creation marketing automation tools and CRM systems.
  
• Proficiency in analytics tools (e.g. Google Analytics) and social media management tools.
  
• Experience in creating and optimising content for SEO and managing website platforms (Wix/Square/Shopify).
  

• Bachelor s degree in Marketing Business or a related field is highly desirable.
  
• At least 35 years of experience in marketing management with a focus on digital marketing social media and client engagement.
  
• Experience in the veterinary pet care and eCommerce industries is a plus.