Marketing Specialist

Key Responsibilities:

1. Market Research:

• Conduct market research to identify customer needs, market trends, and competitive landscape.
• Analyze data to develop insights and strategies.

1. Strategy Development:

• Develop and implement comprehensive marketing plans and strategies.
• Define target markets and create segmentation strategies.

1. Campaign Management:

• Plan and execute marketing campaigns across various channels (digital, print, social media, etc.).
• Coordinate with internal teams and external agencies to create compelling content and advertisements.

1. Brand Management:

• Ensure brand consistency across all marketing materials and communications.
• Develop brand guidelines and oversee their implementation.

1. Digital Marketing:

• Manage the company's online presence, including website, SEO, SEM, email marketing, and social media.
• Monitor and optimize digital marketing performance through analytics and KPIs.

1. Content Creation:

• Oversee the creation of marketing materials such as brochures, newsletters, press releases, and online content.
• Collaborate with designers, writers, and other creative professionals.

1. Customer Engagement:

• Develop and manage customer engagement strategies to build and maintain relationships.
• Implement loyalty programs and other customer retention initiatives.

1. Performance Measurement:

• Track and analyze the performance of marketing campaigns.
• Prepare reports and presentations to communicate results to stakeholders.
• Adjust strategies based on data-driven insights.

1. Budget Management:

• Develop and manage the marketing budget.
• Ensure cost-effective marketing strategies and ROI.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Proven experience in a marketing role, preferably in a managerial position.
• Strong understanding of marketing principles, market research, and data analysis.
• Proficiency in digital marketing tools and platforms.
• Excellent communication, interpersonal, and project management skills.
• Creative thinking and problem-solving abilities.
• Ability to work under pressure and manage multiple projects simultaneously