Job Description
- We are seeking a detail-oriented and tech-savvy Creative Marketing Virtual Assistant to support
- our marketing team. The ideal candidate will be adept in data analysis, creative performance
- optimization, and marketing metrics. This role involves meticulous data management, reporting,
and research to rive the success of our creative campaigns.
Key Creative Responsibilities:
- Understanding of Marketing Principles:
- Apply basic marketing concepts such as ROAS, Hook Rate, Hold Rate, CPA, and
- Conversions to analyze and optimize creative performance.
- Attention to Detail:
- Ensure accurate data gathering and analysis to generate reliable insights.
- Analytical Skills:
- Analyze data to identify trends, patterns, and insights that inform decision-making and
- improve creative performance.
- Critical Thinking:
- Strategically evaluate creative outputs to identify strengths, weaknesses, opportunities, and
- areas to avoid.
- Creative Breakdown:
- Dissect creative elements (messaging, visuals, tone, targeting) to understand audience
- resonance and inform future ad strategies.
- Research Skills:
- Conduct industry research, competitor analysis, and market trend studies to inform creative
- strategies. Use tools like Foreplay to support the creative team by adding relevant trending ads
or competitors to the inspiration library.
Key Non-Creative Responsibilities: