Senior Social Media Specialist

Responsibilities:

• Develop and execute social media strategies to increase brand visibility and drive engagement.
• Manage and maintain all social media accounts, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and YouTube.
• Create, curate, and publish engaging content that aligns with our brand identity and resonates with our target audience.
• Monitor social media channels for relevant conversations and trends, and actively engage with followers to foster a sense of community.
• Plan and implement social media advertising campaigns to reach specific target demographics and achieve campaign objectives.
• yze social media metrics and insights to optimize content performance and inform future strategy.
• Stay up-to-date with the latest trends and best practices in social media marketing, and implement innovative strategies to keep our brand ahead of the curve.
• Collaborate with cross-functional teams, including marketing, design, and sales, to ensure cohesive messaging and branding across all channels.
• Provide timely responses to customer inquiries and comments on social media platforms, demonstrating excellent customer service ss.
• Moderate user-generated content and comments to maintain a positive and respectful online environment.
• Monitor and report on social media trends, competitor activities, and industry developments to identify opportunities for growth and improvement.
  
  

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• +4 years of proven experience as a Social Media Specialist or similar role, with a strong portfolio showcasing successful social media campaigns.
• In-depth knowledge of social media platforms, algorithms, and advertising tools.
• Experience with social media management and ytics tools (e.g., Hootsuite, Sprout Social, Google ytics).
• Excellent written and verbal communication ss, with a keen eye for detail.
• Creative thinker with the ability to generate innovative ideas and content concepts.
• Strong ytical ss and the ability to interpret data to drive actionable insights.
• Ability to multitask and prioritize tasks in a fast-paced environment.
• Team player with strong interpersonal ss and the ability to collaborate effectively with cross-functional teams.