Creative Marketing Virtual Assistant

Job Description

• We are seeking a detail-oriented and tech-savvy Creative Marketing Virtual Assistant to support
• our marketing team. The ideal candidate will be adept in data analysis, creative performance
• optimization, and marketing metrics. This role involves meticulous data management, reporting,

and research to rive the success of our creative campaigns.

Key Creative Responsibilities:

• Understanding of Marketing Principles:
• Apply basic marketing concepts such as ROAS, Hook Rate, Hold Rate, CPA, and
• Conversions to analyze and optimize creative performance.
  
• Attention to Detail:
• Ensure accurate data gathering and analysis to generate reliable insights.
• Analytical Skills:
• Analyze data to identify trends, patterns, and insights that inform decision-making and
• improve creative performance.
• Critical Thinking:
• Strategically evaluate creative outputs to identify strengths, weaknesses, opportunities, and
• areas to avoid.
• Creative Breakdown:
• Dissect creative elements (messaging, visuals, tone, targeting) to understand audience
• resonance and inform future ad strategies.
• Research Skills:
• Conduct industry research, competitor analysis, and market trend studies to inform creative
• strategies. Use tools like Foreplay to support the creative team by adding relevant trending ads
  or competitors to the inspiration library.
  Key Non-Creative Responsibilities: