Marketing Strategist -

Position : Marketing Strategist

Working Hours : MF 9am 5pm or flexible depending on the agreedupon hours

Holidays : US or PH Holidays

Salary Range :USD/month

Duties and Responsibilities

• Analyze and optimize our marketing strategy

1. Optimize lead generation (lead magnets engagement new strategies)
2. Improve conversion rate on all channels (website Shopify email marketing socials)
3. Turn one time customers into recurring customers
4. Maximize upsell revenue
5. Improve paid advertising ROI

• Collect and analyze data on customer behavior (website traffic conversion rate revenue average order value revenue per channel). Use this data to improve conversion rates and revenue
• Organize and coordinate sales and product launches
• Organize marketing initiatives in order to engage the existing customers and convert non paying audience to customers
• Track the efforts of each marketing initiative
• Work closely with business revenue director and manage the marketing team

Sample Key Performance Indicators

• Revenue
• Upsell revenue
• Revenue per platform
• App number of accounts vs number of active users
• Number of customers
• Average order value
• Customer lifetime value
• Repeat customer rate
• Abandoned cart
• Refund rate
• Paid ads ROI

Requirements

• Minimum of 5 years of experience in a relevant marketing role preferably with a focus on strategy development and execution.
• Proven track record of driving revenue growth and optimizing conversion rates across multiple marketing channels.
• Strong analytical skills with the ability to collect interpret and leverage data to drive strategic decisions.
• Experience in organizing and executing successful sales and product launches.
• Demonstrated ability to lead and manage a marketing team effectively.
• Excellent communication and collaboration skills with the ability to work crossfunctionally and influence key stakeholders.