Head Marketing - Fresh Milk Dairy

• Minimum 5 years of experience in branding and marketing
• Minimum of 5 6 years of experience in the Dairy Industry
• Must have worked in the fresh milk segment in the dairy industry

• Identify new market opportunities and consumer insights to enhance brand positioning and product offerings.
• Develop and implement the overall marketing strategy to drive brand growth and market share in the FMCG sector.
• Foster innovation and product development to meet consumer needs and market demands.
• Lead product marketing efforts including product launches packaging and pricing strategies.
• Monitor and analyze brand performance and market trends to ensure alignment with business objectives.
• Lead brandbuilding initiatives for Fresh Milk including brand positioning messaging and creative development.
• 1015 years of overall experience required with at least 56 years in the Dairy Industry
• Should have worked on branding and marketing strategy for a minimum 5 years

dairy industry experience,marketing strategy,brand positioning,brand strategy,brand performance,branding,product marketing,dairy products,positioning,branding strategy,consumer insights,fresh milk,milk