Brand Manager

• Devise and develop the overall brand marketing plans/GTM Strategy (ATL SM Influencer) to increase salience and brand awareness.
• You will be providing essential information for defining the following KPIS: brand targets sales mix and budget allocation in collaboration with the Marketing Manager of the assigned category
• Additionally you will support the development of the annual strategic plan and assist in defining portfolio strategies including product positioning and pricing strategies.
• Overseeing communication development from conception to execution.
• Collaborate on defining strategies drive material development activities and assess ongoing promotions effectiveness.
• Define and implement high impact channel marketing programs for focused EP (Existing product). Recommend innovative marketing initiatives to ensure brand growth and market share.
• Define and implement high impact channel marketing programs for NPD (New product). Recommend innovative marketing initiatives to ensure brand growth and market share.
• Sales forecasting monitor Profit and Loss statements analyses sales/consumer KPIs and competitors and conduct surveys to assess brand image and customer preferences.
• Marketing Strategy: Develop datadriven marketing strategies by analyzing economic indicators tracking supply and demand dynamics understanding customer needs and monitoring competitive landscapes.
• Needle movement across all marketing 4ps from digital lens (Price promotion product and positioning.

• Strong knowledge of brand management and marketing principles.
• Experience in developing and executing brand strategies.
• Excellent analytical and problemsolving skills.
• Ability to conduct market research and competitor analysis.
• Strong project management skills and attention to detail.
• Effective communication and interpersonal skills.
• Ability to collaborate and work in crossfunctional teams.
• Bachelors degree in Marketing Business Administration or related field.
• Prior experience in the beauty or cosmetics industry is a plus.

• Environment: Office setting
• Fulltime position Monday to Friday

• Paid parental leave as well as benefits to support you as you transition to life as a working parent
• Maternity off
• Flexible working hours window
• Insurance coverage for you and your family
• Adoption/Commissioning time off
• Exclusive employee discount on our products
• Learning and development opportunities
• Recognition and service awards
• Weekly wellness session

brand marketing,brand strategy,marketing strategy