Marketing executive - Thanjavur

• Marketing Executive for Digital and Offline Marketing will be responsible for developing implementing and managing integrated marketing campaigns that span both digital and traditional channels.
  
• This role involves market research content creation campaign management and performance analysis.
  
• The ideal candidate will have a balanced skill set in both digital and offline marketing strategies be creative analytical and able to work in a dynamic environment.
  

Requirements

1. Marketing Strategy and Planning:
   

   • Develop and execute integrated marketing strategies to achieve business objectives.
     
   • Conduct market research to identify trends opportunities and customer insights.
     

2. Digital Marketing:
   

   • Manage and optimize digital marketing campaigns across various platforms (e.g. Google Ads social media email marketing SEO).
     
   • Create and manage content for digital channels including websites blogs social media and email newsletters.
     
   • Monitor and analyze digital campaign performance using analytics tools providing regular reports and recommendations.
     

3. Offline Marketing:
   

   • Plan and execute traditional marketing campaigns including print ads direct mail radio and TV advertisements.
     
   • Coordinate the design and production of offline marketing materials such as brochures posters and flyers.
     
   • Manage relationships with media and advertising agencies to ensure effective placement and execution of offline campaigns.
     

4. Content Creation and Management:
   

   • Develop compelling content for both digital and offline channels to promote the brand and engage the target audience.
     
   • Collaborate with the design team to produce highquality marketing materials.
     

5. Event Planning and Coordination:
   

   • Plan and execute promotional events trade shows product launches and community engagement activities.
     
   • Coordinate with vendors partners and stakeholders to ensure successful event execution.
     

6. Brand Management:
   

   • Maintain and enhance the companys brand image and consistency across all marketing channels.
     
   • Ensure all marketing materials adhere to brand guidelines and messaging.
     

7. Customer Relationship Management (CRM):
   

   • Utilize CRM tools to track and analyze customer interactions and data.
     
   • Develop and implement strategies to improve customer engagement and retention.
     

8. Market Analysis:
   

   • Analyze market trends competitor activities and customer preferences.
     
   • Provide insights and recommendations based on market analysis to inform marketing strategies.
     

9. Budget Management:
   

   • Manage the marketing budget for both digital and offline activities ensuring costeffective use of resources.
     
   • Track expenses and prepare financial reports for marketing initiatives.
     

10. Continuous Improvement:
    

    • Stay updated with the latest marketing trends technologies and best practices in both digital and offline marketing.
      
    • Continuously improve marketing processes and strategies based on feedback and performance analysis.
      

Benefits