Marketing Executive

Job Title: Marketing Executive

Location: Philadelphia PA

Job Description:

As a Marketing Executive at Optec Design you will be responsible for developing and implementing strategic marketing plans to promote our services and enhance our brand presence. You will collaborate closely with crossfunctional teams to execute campaigns that engage our target audience and drive business growth.

Responsibilities:

1. Strategic Planning: Develop comprehensive marketing strategies aligned with company objectives and target market.

2. Campaign Management: Plan and execute marketing campaigns across various channels including digital social media email and traditional advertising.

3. Market Research: Conduct market research to identify trends competitor activities and customer preferences and use insights to optimize marketing strategies.

4. Brand Management: Maintain brand consistency across all marketing materials and communications.

5. Collaboration: Work closely with the sales team to develop integrated marketing and sales strategies.

6. Relationship Management: Build and maintain relationships with external partners agencies and vendors to support marketing initiatives.

Requirements:

1. Strong analytical skills and ability to interpret data to drive decisionmaking.
2. Excellent written and verbal communication skills.
3. Creative thinker with the ability to generate innovative ideas.
4. Ability to manage multiple projects simultaneously and meet deadlines.

Benefits:

• Competitive salary
• Health insurance
• Paid time off
• Professional development opportunities
• Collaborative and inclusive work environment