Web Analytics Specialist Remote

At The Wise Seeker we are seeking a Web Landscape Strategist to lead efforts in monitoring external web trends and focus on qualitative/quantitative data gathering and insights. This role will help our client transition towards a more datadriven approach to web development. The data and insights gathered will inform the overall commercial web strategy within the pharmaceutical industry.

Location: Philadelphia PA US (working Eastern time zone)

Sector: Pharmaceutical / Biotech

Tasks

1. Competitive web landscape insights gathering and analysis secondary research
2. Gathering cataloging and analyzing global and country webrelated market research
3. Regulatory insights gathering including cataloging of countrylevel restrictions for web
4. Gathering output from CX work as input into commercial web strategy
5. Proposal for gathering additional HCP and HCC/patient insights for web
6. Additional support for web team as needed

Requirements

1. Previous healthcare/pharma industry experience (Essential)
2. Experience with data sets especially competitive intelligence and/or external trends
3. Digital/Web Strategy/Competitive Intelligence experience
4. Understanding of web analytics Google Analytics
5. Specific inhouse pharma experience as opposed to agency

Skills

1. Experience with competitive analysis tools
2. Independent worker and strong collaborator