At The Wise Seeker we are seeking a Web Landscape Strategist to lead efforts in monitoring external web trends and focus on qualitative/quantitative data gathering and insights. This role will help our client transition towards a more datadriven approach to web development. The data and insights gathered will inform the overall commercial web strategy within the pharmaceutical industry.
Location: Philadelphia PA US (working Eastern time zone)
Sector: Pharmaceutical / Biotech
Tasks
- Competitive web landscape insights gathering and analysis secondary research
- Gathering cataloging and analyzing global and country webrelated market research
- Regulatory insights gathering including cataloging of countrylevel restrictions for web
- Gathering output from CX work as input into commercial web strategy
- Proposal for gathering additional HCP and HCC/patient insights for web
- Additional support for web team as needed
Requirements
- Previous healthcare/pharma industry experience (Essential)
- Experience with data sets especially competitive intelligence and/or external trends
- Digital/Web Strategy/Competitive Intelligence experience
- Understanding of web analytics Google Analytics
- Specific inhouse pharma experience as opposed to agency
Skills
- Experience with competitive analysis tools
- Independent worker and strong collaborator