Digital Marketing Specialist

Primary Responsibilities:

• Maintain communication with the agency to ensure regular updates on website with fresh blog posts and case studies.
  
• Conduct keyword analysis and get SEO strategies implemented to improve website visibility and search engine rankings.
  
• Manage various social media platforms to increase brand visibility and engagement.
  
• Repurpose old content and engage with the audience across social media platforms to expand reach and foster engagement.
  
• Create and manage Google Ads campaigns or any other paid campaigns to drive website traffic and generate leads and track the activities to ensure effectiveness.
  
• Develop and execute WhatsApp marketing campaigns using targeted templates to reach the audience effectively and drive conversions.
  
• Respond promptly to inquiries and coordinate with internal teams to ensure smooth communication and efficient followup processes.
  
• Identify newsworthy content and collaborate with the agency to create PR opportunities sharing relevant content and testimonials for enhanced brand reputation.
  
• Conduct indepth analysis of the performance of paid ads and digital activities extracting valuable insights to inform strategic decisionmaking and optimize campaign effectiveness.
  

Secondary Responsibility :

• Maintaining the database of clientele up to date for utilizing as a marketing asset for all the marketing events & activities.
  
• Updating any brand communication documents via agency timely.
  
• Come up with initiatives to develop the marketing department and key strategies to increase inorganic leads.