Specific Accountabilities Include
- Analysing traffic segments, distribution channels and travel agencies to drive QR market share and revenue goals.
- Execute tactics to drive near term demand.
- Execute and measure structural strategies e.g. agency incentives
- Slice revenue and market data to identify improvement opportunities for campaigns, structural fare products and incentive programs.
- Collaborate with Sales and Marketing teams to drive tactical and structural initiatives.
- Communicate with local offices and head office in delivering initiatives.
- Structure and execute end-to-end campaigning initiatives and business cases; maintain campaign calendars.
- Identify market opportunities through internal and external analysis and define actions to generate incremental revenue.