Product Marketing - Humana

Job Posting Title: MSPProduct Marketing Professional 3
Description: Marketing Strategist Remote

Shift: MF

POSSIBLE OPPORTUNITY FOR EXT. OR CONVERSION BUT NOT GUARANTEED

Seeking a marketing strategist for the Medicare market focusing on key consumer segments (DNSP ISNP CSNP Veterans etc.) and key plan benefits like allowances wellness social determinants of health tools and resources. This person would help us unlock new pools of disproportionate growth with these consumer and business segments. This position will deliver more sophisticated tools to our sales channel and distribution partners as Client pursues these growth strategies.

The person will have the following responsibilities and qualifications:

Key Responsibilities
Lead the development and implementation of marketing strategy that supports product and sales business objectives
Lead the creation and execution of a market leading endtoend agent experience inclusive of education on Clients value propositions and the development of prospecting and book of business tools for agents to use with consumers
Lead the development and implementation of agent marketing strategy for our DSNP ISNP CSNP USAA Honors and key consumer segments
Lead cross functional team leadership inclusive of internal and external partners
Develop measurement approach and reporting for program performance
Develop effective working relationships with product and sales business partners
Agency Management
Creative development process management for agent marketing materials
Campaign budget management
Project Management for the delivery of agent marketing materials

Required Qualifications
Bachelors degree in Marketing Business or related field
10 years of marketing strategy development and execution experience
5 years of project leadership experience
Experience influencing cross functional teams to deliver best in class marketing materials
Budget management experience
Project management
Ability to create and maintain relationships with internal and external partners
Must be passionate about contributing to an organization focused on continuously improving target audience experiences

Preferred Qualifications
Healthcare Industry Experience
CPG Industry Experience
Sales experience
Job Posting Start Date: 01/02/2024
Job Posting End Date: 12/31/2024