Marketing Acquisition Manager B2C

pPlease note this role requires experience in strongBCstrong strongdigital marketing customer acquisition strongandstrongGoogle AnalyticsstrongbrppCollinson Group is a global leader in driving loyalty and engagement for many of the worlds largest companies Predominantly through the provision of travel related benefits within a market leading digital travel ecosystem The group offers a unique blend of industry and sector specialists who together provide marketleading experience in delivering products and services across four core capabilities Loyalty Lifestyle Benefits and InsuranceppThe group provides unrivalled insight and expertise around affluent consumers and frequent travellers creating and delivering products and services now accessible to over m end consumersppWe have more than years experience with global locations servicing over clients in countries employing peopleppWe have been bringing innovation to the market since inception from launching the first independent global VIP lounge access Programme Priority Pass to being the first to sell direct travel insurance in the UK through Columbus Direct and creating the first loyalty agency of its kind in the travel sector with ICLP Today we still invest heavily in innovation to ensure that we continue to deliver superior customer experiencesppKey clients include Visa Mastercard American Express Cathay Pacific British Airways LATAM Flying Blue Accor EasyJet HSBC Chase HDFCppOur mission is focused on doing good beyond profit which for us means we seek out opportunities for our people to share in our success and that we give back to the communities and people within which we workppNever short of ambition the success of our business is delivered through the diverse and talented team of over colleagues globallyppstrongPurpose of the JobstrongppThe Acquisition Marketing Manager is responsible for managing the multichannel acquisition marketing campaigns to deliver the revenue targets set ppThis includes planning budgets creative execution implementation and reporting on key performance metrics to maximise revenue and ROI In addition this role will be responsible for the management of our digital agencies in collaboration with the Head of Performance ppThe role will be measured both in terms of the successful delivery of agreed marketing campaigns volume of sales and revenue alongside delivering an agreed ROI ppstrongstrongKey ResponsibilitiesstrongstrongppReporting to the Head of BC Marketing EMEA your primary responsibilities will includepul liBuild out the annual Retail budget and marketing plan for the acquisition marketing activity li liDelivery of Retail membership acquisition campaigns for Priority Pass with key focus on digitalli liManage the relationship with our Digital Agency to define strategy and optimize digital channelsli liDeliver robust regular reporting that demonstrates the performance of membership acquisition activity sharing key insights and learnings to maximise sales and ROIli liTracking of marketing costs vs budgetli liDrive the campaigns test and learn strategies to maximise sales and marginsli liWork with inhouse and external design teams to build out creative assets for marketing campaignsli liBrief the Consumer Operations Team on campaign activity and setup requirements (pricingsource codesURLs landing page content) within agreed schedule li liDeliver consumer brand awareness campaigns to drive top of funnel prospects to support sales driven marketing campaigns and website salesli liManagement of a Marketing Executive to support on the execution of marketing campaigns and supporting reporting requirements liulpstrongstrongKnowledge Skills and Experience Requiredstrongstrongpul liExperience in a direct marketing position (international experience advantageous)liululliExperience working with and detailed knowledge of marketing within European marketsliliMust be a digital native with clearly demonstrable experience in digital and performance marketing techniques and social media channel usage with strong emphasis on lead generation and conversionliliEducated to degree levelliulul liMarketing qualification advantageousli liPrevious management experience advantageousli liStrong numerate and analytical skillsli liExcellent written and creative skillsli liThe ability to work to strict deadlines and juggle numerous projectsli liImpeccable attention to detailli liExperience of Google AnalyticsliulpstrongstrongCandidate Specificationstrongstrongpul liA commerciallyminded individual who is numerically conversant and confident financial measuresliululliGood communicator and team playerliulul liA selfstarter with high level of initiative and a strong sense of ownershipli liKeeps abreast of market and technology trendsli liCreative and innovative thinker with excellent problemsolving and decisionmaking skillsli liThe ability to work to strict deadlines and juggle numerous projectsli liExcellent written communication skillsstrongstrongstrongstrongememliulpemCollinson is an equal opportunity employer and welcomes differences in all their forms including colour race ethnicity gender identity sexual orientation neurodivergence family status age individuals with disabilities and people from all backgrounds cultures and experiences as we strongly believe this contributes to our ongoing success emppemWe are focused on continually evolving our purpose driven high performing culture providing an environment where our people have the opportunity to achieve their full potential and do interesting and meaningful work Our company values are Act smarter Do the right thing One team and Be insight led These help guide everything we do internally in terms of how we think act and interact right through to how we deliver value to our customers and clients emppemIn your application please feel free to note which pronouns you use (For example sheherhers hehimhis theythemtheirs etc)embrp