Adam Equipment is a leading supplier of weighing scales and balances based in Milton Keynes. Our products are used globally by professionals who trust and rely on them for accurate measurement in their processes. As a UK company with over 50 years experience in the weighing industry we pride ourselves on supplying high quality products to an everexpanding customer base. Now we need to bolster our UK Marketing team with a Brand Marketing istant to help us accelerate our growth and ensure our brand continues to grow and thrive in the UK and beyond. We need someone who is creative ambitious and who thrives on being part of a growing British business could it be you
Key Responsibilities:
Multimedia Content: Work with the team / outside sources on video content for use on websites and social media.
Graphic work: Assist in the creation of marketing materials including brochures flyers posters social media graphics and website visuals.
Distributor collaboration: Provide our distribution network with the collateral they need to promote Adam products.
Manage paid media and SEM Campaigns: Create monitor and manage paid media buys and lead generation programs.
Market Research: Conduct market research to identify trends and opportunities providing actionable insights.
Markets and marketing trends: Keep uptodate with the latest SEO trends algorithm changes and best practices.
Event Coordination: ist our team in the planning and of trade shows exhibitions and other promotional events. Some travel may be required.
Keyword Research: Conduct thorough keyword research to identify relevant and hightraffic keywords for our industry including performance of competitor sites.
Content Optimisation: Working with the content team review and suggest improvements to website content including blogs landing pages and product descriptions to improve natural search engine rankings.
OnPage SEO: Implement onpage SEO strategies including meta tags headers andURL structures.
Performance ysis: Monitor and yse website performance using SEO tools and ytics platforms providing actionable insights and recommendations.
Link Building: Develop and execute effective linkbuilding strategies to improve domain authority and search engine visibility as well as grow the brand across multiple thirdparty websites.
Requirements
Qualifications and Ss:
Educational Background: Qualification in Marketingor a related field.
Experience: Minimum of 13 years of experience in marketing with a strong focus on digital marketing.
Ss/knowledgeKnowledge of digital marketing tools and platforms (e.g. Google yticsSEMRush etc).
Graphic: Experience in using Adobe InDesign and Photoshop a strong advantage as is a good understanding of brand and how a business can grow brand loyalty.
Creativity: Strong creative ss with an eye for detail.
Communication: Excellent written and verbal communication ss.
Organisation: Strong organisational and multitasking abilities with a keen attention to detail.
Team Player: Ability to work collaboratively with our UK and US Marketing teams as well as the wider Global Adam teams.
Adaptability: Willingness to adapt and learn in a fastpaced dynamic environment.
Benefits
Hybrid Working: Flexible workfromhome arrangements (minimum three days per week in the office).
Benefits: Pension after 3 months Life Cover Medicash PlanCareer Development: Opportunities for professional growth and development.
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